Being the son of Sergio Rossi, Gianvito Rossi has something of a footwear pedigree, but rather than grow under his father’s brand, the Rimini, Italy-based designer decided to strike out solo.
He’s built his own eponymous line at a deliberate pace; after launching in September 2006, Gianvito gradually developed his brand into a worldwide presence.

“My idea has been to make shoes with as few ornamental effects as possible. It’s also about bringing the shoe back as an accessory—and not as an object that takes all the attention.”

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Meet Gianvito Rossi

“Basic chic. The allure of absolute white. The purity of a straight line. The geometry of a precise design. The GIANVITO ROSSI Spring-Summer 2011 collection interprets bourgeois atmospheres, moving back and forth between seventies accents and decisive touches of eighties-style sensuality. Like the two faces and souls of the same world, these little masterpieces express subtle elegance and reveal surprising hidden details that will astound you with every step.”

Via Vogue.com, Coccodrillo offers a little insight into the world of Gianvito Rossi, one of our lesser-known stars with a prestigious pedigree. (more…)