Sergio Rossi began his career in the 1950s working alongside his father, before launching his eponymous collection in the summer of 1966 in Bologna. The biggest hit out of this first collection was a sandal he called Opanca, with a sole that gently curved around the foot, blending almost seamlessly with the upper part of the shoe. As demand for couture shoes skyrocketed in the 1970s, Gianni Versace and Sergio Rossi began their formal collaboration. The 1980s was a period of expansion, when Sergio Rossi became closely linked with some of the leading design houses in the fashion industry, producing shoes for the collections of Dolce & Gabbana and Azzedine Alaïa.
Today the name Sergio Rossi still shares Helmut Newton’s empowered, sexy vision of women, and sets the international standard for glamorous, Italian-made shoes.

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The making of the red shoe, Sergio Rossi

Shot at the SERGIO ROSSI shoe factory in San Mauro Pascoli and at their design studio in Milan, this informative short film offers an insight into the manufacturing steps involved that bring Sergio Rossi’s glamorous shoes to life